25 LinkedIn Metrics Every Marketer Should Track
A practical metrics list with what each one tells you and where to find it.
Shanjai Raj
Founder at Postking
You do not need a massive dashboard. Track these 25 metrics and you will know what to repeat.
Metrics and Why They Matter
| Metric | Why It Matters | Where to Find It |
|---|---|---|
| Profile views | Shows discovery and visibility | LinkedIn analytics profile section |
| Search appearances | Shows keyword visibility | LinkedIn analytics profile section |
| Follower growth | Measures audience growth | LinkedIn analytics followers |
| Post impressions | Shows reach by post | LinkedIn analytics post stats |
| Saves per post | Signals long-term value | Post analytics |
| Comments per post | Signals conversation | Post analytics |
| Reactions per post | Measures surface engagement | Post analytics |
| Click-through rate | Shows interest in links | Track with UTM and analytics |
| DMs mentioning a post | Signals intent | Manual tracking |
| Connection requests | Shows inbound interest | Weekly profile check |
| Acceptance rate | Shows targeting quality | Track manually |
| InMail response rate | Shows outreach fit | Recruiter or Sales Navigator |
| Content completion rate | For newsletters and articles | LinkedIn analytics |
| Top post format | Finds what works | Compare posts |
| Best posting time | Optimizes distribution | Test 2 to 3 time slots |
| Share rate | Signals content value | Post analytics |
| Profile CTR | Shows conversion from posts | Track via UTM |
| Featured link clicks | Measures asset performance | Track with UTM |
| Lead mentions | Signals business impact | Manual tracking |
| Sales conversations started | Business outcome | CRM or manual |
| Recruiter messages | Career outcome | Message inbox |
| Newsletter subscribers | Audience growth | LinkedIn newsletter |
| Article reads | Long-form reach | Article analytics |
| Repeat engagers | Community signal | Manual tracking |
| Content production time | Efficiency metric | Track your own workflow |
Internal Links
- LinkedIn Analytics for Marketers: Which Metrics Actually Matter (And Which to Ignore)
- LinkedIn Engagement Benchmarks 2026: What's a Good Engagement Rate? (Industry Data)
- LinkedIn Content Strategy for 2026: The Complete Framework
- LinkedIn Post Ideas Generator
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Written by
Shanjai Raj
Founder at Postking
Building tools to help professionals grow on LinkedIn. Passionate about content strategy and personal branding.
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