40 LinkedIn Post Formats You Can Reuse Every Week
A format library with examples and when to use each post type.
Shanjai Raj
Founder at Postking
If you are stuck on ideas, rotate formats. This list gives you 40 formats with example hooks.
Formats and Examples
| Format | Best Use | Example Hook |
|---|---|---|
| Checklist post | When you want saves | "A 7-step checklist for X" |
| Story post | When you want trust | "I learned this the hard way" |
| Framework post | When you want authority | "A 3-part framework" |
| Myth vs truth | When you want clarity | "Myth: X. Truth: Y" |
| Before/after | When you want proof | "Before we did X, after Y" |
| Mini case study | When you have results | "We improved X by Y" |
| FAQ post | When you get repeated questions | "Top 5 questions" |
| Teardown | When you want expert signal | "What this does well" |
| Tool stack | When you want practical value | "Our tool stack for X" |
| Template post | When you want shares | "Copy this template" |
| Decision memo | When you want credibility | "Why we chose X" |
| Lesson learned | When you have a failure | "This mistake cost us" |
| Objection handling | When you want sales help | "How I answer X" |
| Process breakdown | When you want clarity | "Here is the process" |
| Resource list | When you want saves | "Top resources for X" |
| Interview recap | When you want insight | "3 lessons from..." |
| Data insight | When you want authority | "What the data shows" |
| Trend take | When you want relevance | "This trend matters" |
| Prompt list | When you want engagement | "10 prompts for X" |
| Swipe file | When you want shares | "Copy this structure" |
| How-to tutorial | When you want clarity | "Step-by-step guide" |
| Mistakes list | When you want caution | "10 mistakes to avoid" |
| Milestone reflection | When you want relatability | "What I learned after 100 posts" |
| Comparison post | When you want decisions | "X vs Y" |
| Role breakdown | When you want specificity | "How X role wins" |
| CTA roundup | When you want replies | "CTA examples" |
| Poll + follow-up | When you want engagement | "Poll results and lesson" |
| Opinion post | When you want clarity | "Here is my take" |
| Short tip | When you need quick wins | "One tip to fix X" |
| Weekly recap | When you want consistency | "This week we shipped" |
| Newsletter excerpt | When you want reuse | "Excerpt from this week" |
| AMA invite | When you want comments | "Ask me about X" |
| Hiring post | When you want talent | "We are hiring X" |
| Team spotlight | When you want culture | "Meet our team member" |
| Customer story | When you want trust | "Customer outcome" |
| Scenario post | When you want teaching | "If you are stuck, do this" |
| Mini audit | When you want practical value | "Quick audit checklist" |
| Playbook overview | When you want authority | "Our playbook for X" |
| KPI breakdown | When you want analytics | "The metric we track" |
| Content repurpose | When you want scale | "How I turned one idea into four" |
Internal Links
- How to Format LinkedIn Posts for Maximum Readability (Data-Backed Guide)
- LinkedIn Storytelling Framework: 7 Formats That Work
- LinkedIn Carousel Templates: Layouts and Copy Patterns
- LinkedIn Post Formatter
Related Reads
Written by
Shanjai Raj
Founder at Postking
Building tools to help professionals grow on LinkedIn. Passionate about content strategy and personal branding.
View all postsYou might also like
LinkedIn Post Formatter
Try our free linkedin post formatter to enhance your LinkedIn presence.
LinkedIn Hook Generator
Try our free linkedin hook generator to enhance your LinkedIn presence.
How to Format LinkedIn Posts for Maximum Readability (Data-Backed Guide)
Learn the exact formatting techniques that get LinkedIn posts 3x more engagement. Includes character limits, hook formulas, white space strategy, and the see-more cutoff most creators miss.
LinkedIn Storytelling Framework: 7 Formats That Work
Story structures you can reuse for growth, trust, and engagement.
LinkedIn Post Ideas Generator
Try our free linkedin post ideas generator to enhance your LinkedIn presence.
LinkedIn Carousel Templates: Layouts and Copy Patterns
Carousel templates with slide-by-slide structure and copy prompts.
LinkedIn Content Strategy for 2026: The Complete Framework
Build a LinkedIn content strategy that actually works in 2026. Includes the 4-pillar framework, content mix ratios, posting schedules, and algorithm-proof tactics backed by latest data.
more engagement with carousels
Create scroll-stopping LinkedIn carousels in under 60 seconds. No design skills needed.
Try Carousel Generator