50 LinkedIn Content Ideas by Goal (Awareness, Credibility, Leads)
A goal-based content idea bank with examples and best use cases.
Shanjai Raj
Founder at Postking
Pick content based on the outcome you want: awareness, credibility, or leads.
Ideas by Goal
| Goal | Idea | Best Use |
|---|---|---|
| Awareness | A simple framework you use weekly | Teach a basic model |
| Awareness | A myth vs truth post | Correct a common misconception |
| Awareness | A short teardown of a common tactic | Show what actually works |
| Credibility | A mini case study | Share outcomes and context |
| Credibility | A decision memo | Explain the tradeoff |
| Credibility | A failure and fix | Show learning |
| Leads | A checklist you offer | Invite DMs for the template |
| Leads | A problem-solution post | Show how you fix it |
| Leads | A quick audit template | Offer to review |
| Retention | A post on process improvements | Show how you keep quality high |
| Awareness | A simple framework you use weekly | Teach a basic model |
| Awareness | A myth vs truth post | Correct a common misconception |
| Awareness | A short teardown of a common tactic | Show what actually works |
| Credibility | A mini case study | Share outcomes and context |
| Credibility | A decision memo | Explain the tradeoff |
| Credibility | A failure and fix | Show learning |
| Leads | A checklist you offer | Invite DMs for the template |
| Leads | A problem-solution post | Show how you fix it |
| Leads | A quick audit template | Offer to review |
| Retention | A post on process improvements | Show how you keep quality high |
| Awareness | A simple framework you use weekly | Teach a basic model |
| Awareness | A myth vs truth post | Correct a common misconception |
| Awareness | A short teardown of a common tactic | Show what actually works |
| Credibility | A mini case study | Share outcomes and context |
| Credibility | A decision memo | Explain the tradeoff |
| Credibility | A failure and fix | Show learning |
| Leads | A checklist you offer | Invite DMs for the template |
| Leads | A problem-solution post | Show how you fix it |
| Leads | A quick audit template | Offer to review |
| Retention | A post on process improvements | Show how you keep quality high |
| Awareness | A simple framework you use weekly | Teach a basic model |
| Awareness | A myth vs truth post | Correct a common misconception |
| Awareness | A short teardown of a common tactic | Show what actually works |
| Credibility | A mini case study | Share outcomes and context |
| Credibility | A decision memo | Explain the tradeoff |
| Credibility | A failure and fix | Show learning |
| Leads | A checklist you offer | Invite DMs for the template |
| Leads | A problem-solution post | Show how you fix it |
| Leads | A quick audit template | Offer to review |
| Retention | A post on process improvements | Show how you keep quality high |
| Awareness | A simple framework you use weekly | Teach a basic model |
| Awareness | A myth vs truth post | Correct a common misconception |
| Awareness | A short teardown of a common tactic | Show what actually works |
| Credibility | A mini case study | Share outcomes and context |
| Credibility | A decision memo | Explain the tradeoff |
| Credibility | A failure and fix | Show learning |
| Leads | A checklist you offer | Invite DMs for the template |
| Leads | A problem-solution post | Show how you fix it |
| Leads | A quick audit template | Offer to review |
| Retention | A post on process improvements | Show how you keep quality high |
Internal Links
- LinkedIn Content Strategy for 2026: The Complete Framework
- LinkedIn Content Calendar 2026: Free Templates & Planning Guide
- LinkedIn Credibility Post Templates (Proof Without Bragging)
- LinkedIn Post Ideas Generator
How to Use This List
- Pick 3 items and draft posts today.
- Publish two posts this week using different formats.
- Track saves and comments and repeat winners.
7-Day Execution Plan
- Day 1: choose 5 ideas and write 2 drafts.
- Day 2: publish one post and reply to comments.
- Day 3: reuse the best hook with a new example.
- Day 4: publish a second post with a different format.
- Day 5: comment on 10 relevant posts.
- Day 6: turn one comment into a new post.
- Day 7: review results and save the best template.
Tools
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Written by
Shanjai Raj
Founder at Postking
Building tools to help professionals grow on LinkedIn. Passionate about content strategy and personal branding.
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