LinkedIn About Section Templates: The Ultimate Guide (2025)

Most LinkedIn About sections are boring. They read like resumes or corporate bio-generators.

If you want to stand out, you need a narrative that sells your value, not just lists your history.

This guide combines our best templates for every role into one master resource. Whether you are a founder raising capital, a sales pro closing deals, or a job seeker looking for your next role, we have a framework for you.

The "Hook-Story-Call" Framework

Before you copy a template, understand why they work. Every great About section follows this 3-part structure:

1. The Hook (Lines 1-2)

This is what people see before they click "see more". It must be punchy.

• Bad: "Passionate marketing professional with 10 years of experience..."
• Good: "I help B2B SaaS companies add $1M to their pipeline in 6 months."

2. The Story (The Body)

This connects your past to your future value. Don't just list jobs. Explain how you solve problems.

• Use bullet points for readability.
• Include numbers (revenue, growth %, team size).
• Show your personality.

3. The Call to Action (The End)

Tell them what to do next.

• "DM me for a free audit."
• "Follow for daily tips on X."
• "Email me at hello@example.com."

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Templates by Role

1. For Founders & CEOs

Goal: Build trust with investors, talent, and customers.

Template:

I'm building [Company] to solve [Problem].

Before this, I [Past Achievement/Exit]. I realized that [Industry Insight] was broken, so I decided to fix it.

At [Company], we are:

• Helping [Customer Type] achieve [Result].
• Growing at [X]% MoM.
• Hiring the best [Role] talent.

I write about [Topic 1], [Topic 2], and building in public.

Want to chat? DM me or email [Email].

Example Hook: "We're building the operating system for creator businesses."

2. For Job Seekers

Goal: Get recruiters to reply and understand your specific value.

Template:

I turn [Problem] into [Result] for [Industry] companies.

Currently looking for my next role as a [Target Job Title].

My Highlights:

• Scaled [Metric] from X to Y at [Past Company].
• Led a team of [Number] to launch [Project].
• Expert in [Skill 1], [Skill 2], and [Skill 3].

What I bring to the table: A unique mix of [Skill A] and [Skill B] that allows me to [Unique Value Prop].

If you're hiring for [Role], let's connect.

Example Hook: "I've helped 3 startups go from Zero to Series A as a Product Designer."

3. For Sales Professionals

Goal: Start conversations with prospects without being salesy.

Template:

I help [Prospect Role] solve [Pain Point] without [Common Objection].

In the last year, I've helped clients:

• Reduce [Cost] by [X]%.
• Save [Time] on [Task].
• Generate [ROI].

I don't believe in hard selling. I believe in [Your Philosophy].

Check out my Featured section for case studies.

DM me "AUDIT" if you want to see how much you could save.

Example Hook: "Stop wasting budget on [Old Solution]. There's a better way."

4. For Marketers

Goal: Showcase creativity and results.

Template:

Marketing is not about magic. It's about [Your Philosophy - e.g., data, empathy, distribution].

I'm a [Role] who loves [Specific Aspect of Marketing].

Wins I'm proud of:

I write daily about [Topic] to help [Audience] win.

Follow me for no-fluff marketing advice.

Example Hook: "I grew a newsletter to 50k subs with $0 ad spend. Here's how."

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5 Common Mistakes to Avoid

1. Writing in the third person. ("John is a marketing expert...") Stop. It's weird. This is a social network, not a Wikipedia page.
2. Walls of text. If it looks like a novel, nobody reads it. Use white space and bullets.
3. Buzzword soup. "Synergistic thought leader leveraging AI..." No. Speak like a human.
4. No CTA. Don't leave them hanging. Tell them to follow, DM, or click.
5. Outdated info. If your About section still talks about your college internship from 10 years ago, update it.

Tools to Help You Write

• LinkedIn Hook Generator: Create a punchy first line.
• LinkedIn Post Formatter: Clean up your text before pasting.
• LinkedIn Post Ideas: Get inspiration for what to write about next.

Summary

Your About section is your 24/7 sales page.

1. Hook them in line 1.
2. Prove your value in the body.
3. Tell them what to do next.

Update yours today and watch your profile views convert.