LinkedIn Banner Size Guide 2026: Exact Dimensions, Safe Zones & Templates

Your LinkedIn banner is 1584 x 396 pixels. But if you design to those exact dimensions without understanding safe zones, your text will get cropped on mobile, hidden behind your profile photo, or cut off entirely.

This guide covers the exact specifications, safe zones for text placement, and design principles that make banners actually work.

LinkedIn Banner Dimensions (2026)

Personal Profile Banner:

• Recommended size: 1584 x 396 pixels
• Aspect ratio: 4:1
• File format: PNG or JPG
• Maximum file size: 8 MB
• Minimum size: 1128 x 191 pixels (will be stretched)

Company Page Banner:

• Recommended size: 1128 x 191 pixels
• Aspect ratio: 5.91:1
• File format: PNG or JPG
• Maximum file size: 8 MB

LinkedIn Event Banner:

• Recommended size: 1776 x 444 pixels
• Aspect ratio: 4:1

The personal profile banner is what most people need. Company page banners are smaller and wider proportionally.

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Safe Zones: Where to Place Text and Key Elements

Here's what most guides miss: LinkedIn crops your banner differently on desktop, mobile, and the LinkedIn app. Your profile photo also covers part of the banner.

Desktop View

• Profile photo covers the bottom-left corner (approximately 200px from left, 150px from bottom)
• Full width is visible
• Text in the center and right side displays well

Mobile View

• Banner is cropped to approximately center 60% of the width
• Left and right edges get cut off
• Profile photo covers more relative space

The Safe Zone Rule

Keep all important text and elements within this area:

• Left edge: At least 300 pixels from the left (to clear the profile photo)
• Right edge: At least 150 pixels from the right
• Top: At least 60 pixels from top
• Bottom: At least 80 pixels from bottom

The true safe zone is roughly 1000 x 250 pixels, centered in your banner.

This means if you have a tagline, URL, or call-to-action, it should sit in the right-center portion of your banner—not the edges.

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What to Include in Your LinkedIn Banner

A banner isn't decoration. It's real estate that should communicate something specific about you or your business.

High-Impact Banner Elements

For individuals:

• Your title/tagline (what you help people do)
• Social proof numbers ("500+ clients helped")
• A call-to-action ("Book a call" or "Free guide")
• Your website URL
• A visual that represents your work

For companies:

• Value proposition (one clear sentence)
• Product screenshot or visual
• Event or launch promotion
• Trust badges or client logos

What NOT to Put in Your Banner

• Generic stock photos (mountains, handshakes, abstract patterns)
• Just your company logo (wastes the space)
• Text that's too small to read on mobile
• Busy patterns that compete with text
• Anything in the bottom-left where your photo sits

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Banner Design Best Practices

1. Text Size Matters

On mobile, your banner shrinks significantly. Text that looks fine on desktop becomes unreadable.

Minimum text sizes:

• Headlines: 48px or larger
• Subtext: 32px or larger
• URLs or small details: 28px minimum

If you can't read your text when you zoom out 50% in your design tool, it's too small.

2. Contrast is Non-Negotiable

Your text needs to stand out from the background. Common mistakes:

• White text on light backgrounds
• Dark text on busy photo backgrounds
• Low-contrast color combinations

Solutions:

• Add a semi-transparent overlay behind text (black at 40-60% opacity works well)
• Use solid color blocks for text areas
• Test your banner in grayscale—if text disappears, contrast is too low

3. Keep It Simple

The best banners have:

• One main message (not three)
• Clean typography (1-2 fonts maximum)
• Breathing room (don't fill every pixel)
• Visual hierarchy (most important thing is most prominent)

4. Brand Consistency

Your banner should match your overall LinkedIn presence:

• Use your brand colors
• Match the tone of your headline and about section
• If your profile is professional/corporate, don't use a casual illustrated banner
• If you're a creative, your banner should reflect that

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Banner Templates and Ideas by Role

Founders and Executives

• Company tagline + your title
• Key metric ("Grew company to $10M ARR")
• Product or service visual
• "Let's connect" with your calendar link

Sales Professionals

• Who you help + the outcome you deliver
• Social proof ("Helped 200+ SDRs book more meetings")
• Clear CTA ("DM me for a free audit")
• Don't put your email—LinkedIn messages work better

Job Seekers

• Target role you're seeking
• Key skills or expertise
• "Open to opportunities" indicator
• Portfolio or project showcase

Consultants and Coaches

• Transformation you provide
• Client result example
• Your methodology or framework name
• Book/course promotion if applicable

Content Creators

• What topics you cover
• Newsletter or podcast name
• Follower count or reach metrics
• Where else to find you (YouTube, podcast, etc.)

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Tools for Creating LinkedIn Banners

Free options:

• Canva - Has LinkedIn banner templates built in. Select "LinkedIn Banner" from their size presets.
• Figma - More control, free tier available. Create a 1584 x 396 artboard.
• Adobe Express - Simple template-based editor with LinkedIn sizes.

Paid/Pro options:

• Photoshop - Full control, create at exact dimensions
• Figma Pro - Great for brand consistency across team members

Quick tip: Canva's free LinkedIn banner templates are a good starting point, but most look generic. Customize the colors, fonts, and copy to match your brand.

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How to Upload and Test Your Banner

Uploading

1. Go to your LinkedIn profile
2. Click the camera icon on your banner (or "Edit" on mobile)
3. Upload your image
4. Adjust positioning if needed (you can drag to reposition)
5. Save

Testing Checklist

After uploading, check your banner on:

• Desktop browser (logged in)
• Mobile app (iOS and Android if possible)
• Desktop browser (logged out—how others see you)
• Different browser window sizes

Common issues to check:

• Is text readable on mobile?
• Is anything hidden behind your profile photo?
• Does the banner load quickly (not too large)?
• Does the cropping look intentional or awkward?

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FAQ

How often should I update my LinkedIn banner?

Update your banner when:

• You change roles or companies
• You're promoting something specific (event, launch, offer)
• Your branding changes
• The current banner no longer represents what you do

For most people, updating 2-4 times per year is reasonable. Some people update monthly for promotions.

Does the banner affect my visibility or SEO?

Not directly. LinkedIn's algorithm doesn't index banner text. But a professional banner:

• Increases profile visit-to-connection conversion
• Reinforces your professional brand
• Makes you memorable after someone visits your profile

Can I use the same banner for personal and company pages?

The dimensions are different (1584x396 for personal, 1128x191 for company), so you can't use the exact same file. Create versions optimized for each size.

What if I don't have design skills?

Use Canva templates and customize with your own text and colors. A simple, clean banner with clear text beats a complex design that's hard to read. Hiring a designer on Fiverr ($20-50) is also reasonable if you want something custom.

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Quick Reference

Safe zone for text (personal banner): Keep important content within the center-right area, at least 300px from left edge, 150px from right edge, 60px from top, 80px from bottom.

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Related Resources

• LinkedIn Headline Examples - Optimize your headline alongside your banner
• LinkedIn Profile Optimization Guide - Complete profile overhaul
• LinkedIn About Section Examples - Write a compelling summary

Postking Tools:

• LinkedIn Post Ideas Generator - Content ideas that complement your profile
• LinkedIn Hook Generator - Write attention-grabbing post openers