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What Should Agency Owners Post on LinkedIn? 25 Ideas That Attract Inbound

If you are an agency owner who is tired of cold outreach, use these 25 LinkedIn post ideas to build trust and attract inbound leads.

Shanjai Raj

Shanjai Raj

Founder at Postking

December 3, 20253 min read
What Should Agency Owners Post on LinkedIn? 25 Ideas That Attract Inbound

Question from r/agency

"I run an agency. What should I post on LinkedIn that actually brings leads?"

The fastest way to inbound is proof plus clarity. Use these ideas to show how you think, not just what you sell.

Full guide: LinkedIn for Agency Owners.


The 3 content pillars

  1. Proof: case studies and outcomes
  2. Process: how you solve problems
  3. Industry insight: what buyers care about right now

25 post ideas that attract inbound

  1. "How we reduced CAC by 22% without cutting spend"
  2. "The onboarding step that prevented churn"
  3. "A teardown of a landing page that converts"
  4. "The 3 mistakes I see in most SaaS funnels"
  5. "Why this ad account failed and what we changed"
  6. "A client result without the client name"
  7. "The dashboard metrics we track weekly"
  8. "My 5-step content strategy process"
  9. "How we improved email revenue by 30%"
  10. "What a good attribution model actually looks like"
  11. "The budget mistake founders make at $1M ARR"
  12. "Our hiring rubric for growth roles"
  13. "Why we stopped using a channel"
  14. "A before and after of a campaign"
  15. "The biggest misconception about SEO in 2026"
  16. "How we plan a 90-day demand gen sprint"
  17. "The 3 questions we ask before taking a client"
  18. "What I learned from a failed launch"
  19. "How we structure reporting for clarity"
  20. "The one thing that improved retainer renewal"
  21. "A checklist for better creative testing"
  22. "Why we say no to certain clients"
  23. "The most common analytics mistake"
  24. "What good positioning actually looks like"
  25. "How we build trust in the first 30 days"

How to turn one idea into three posts

Example idea: "Low conversion rate"

  1. Education post: why conversion drops
  2. Process post: your diagnostic steps
  3. Case post: how you fixed it

5 reusable templates

Template 1: Case study "We had [problem], tested [approach], and achieved [result]."

Template 2: Teardown "Here is why this landing page converts."

Template 3: Framework "My 4-step process for [outcome]."

Template 4: Myth "The myth: [myth]. The reality: [truth]."

Template 5: Checklist "Before spending on [channel], check these 5 items."


Weekly cadence

  • Monday: Proof
  • Wednesday: Process
  • Friday: Industry insight

Common mistakes

  • Posting only wins without context
  • No numbers
  • Too many buzzwords
  • No call to action

Tools to help


If you want the full playbook, read LinkedIn for Agency Owners.


7-day starter plan

Day 1: Post a case study Day 2: Comment on 5 buyer posts Day 3: Post a framework Day 4: Share a checklist Day 5: Post a teardown Day 6: Ask for a recommendation Day 7: Review and repeat


Metrics to watch

  • Profile views from target industries
  • Saves and shares (signal trust)
  • DMs requesting audits or teardowns

Start small and stay consistent.


Consistency compounds.


Shanjai Raj

Written by

Shanjai Raj

Founder at Postking

Building tools to help professionals grow on LinkedIn. Passionate about content strategy and personal branding.

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