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How to Write a LinkedIn Headline When You're Job Hunting (Without Looking Desperate)

The complete guide to writing a LinkedIn headline that gets recruiters' attention while you're job searching. Real examples, psychology behind what works, and the mistakes that cost you interviews.

P

PostKing Team

December 21, 202511 min read
How to Write a LinkedIn Headline When You're Job Hunting (Without Looking Desperate)

There's an uncomfortable tension when you're job hunting on LinkedIn.

You need to signal availability. But you also need to project confidence and value. Say "looking for opportunities" too loudly and you risk coming across as desperate. Stay too subtle and recruiters scroll right past you.

I've watched this play out hundreds of times. The engineers who write "SEEKING NEW ROLE - AVAILABLE IMMEDIATELY" get fewer callbacks than those who position themselves as experts who happen to be exploring options. The marketing managers who lead with "Unemployed since October" get passed over for those who lead with what they actually do well.

The difference isn't just semantics. It's psychology.

Why Your Current Headline Probably Isn't Working

Most job seekers make one of two mistakes:

Mistake #1: The Invisible Headline

You keep your old job title because you're still technically employed, or because you don't want to "admit" you're looking. Your headline says "Senior Product Manager at TechCorp" and you wonder why recruiters aren't finding you.

Here's the problem: recruiters search for candidates actively. They filter by keywords, skills, and yes—availability signals. If your headline doesn't contain the terms they're searching for, you don't exist to them.

I talked to a recruiter at a Series B startup last month. She told me she searches "Product Manager open to" or "PM seeking" specifically because those candidates are easier to close. The hidden job seekers? "I assume they're happy where they are. I don't have time to chase people who might not be interested."

Mistake #2: The Desperate Headline

On the flip side, some people overcorrect. They write headlines like:

  • "Actively Seeking New Opportunities | Available Immediately | Will Relocate"
  • "OPEN TO WORK | Looking for Marketing Role | Please Hire Me"
  • "Recently Laid Off - Need Job ASAP"

These headlines scream anxiety. They shift the power dynamic entirely to the employer's side. And they say nothing about what you actually bring to the table.

Think about it from a hiring manager's perspective. If someone's headline is all about their need for a job, what does that tell you about how they'll sell your product? Pitch to clients? Negotiate with vendors?

The Psychology Behind Headlines That Work

The best job-seeker headlines do something counterintuitive: they focus on value first, availability second.

Here's why this works psychologically:

Scarcity signals value. When you lead with expertise and mention availability almost as an afterthought, it implies you're selective. You're not desperate—you're choosing your next move carefully. This is attractive to employers because it suggests other companies want you too.

Competence before need. Humans make snap judgments. In the 2-3 seconds someone spends reading your headline, you want their first impression to be "this person is good at what they do," not "this person needs something from me."

Keywords still matter. You need to be findable. But the keywords that matter most aren't "job seeker" or "looking for work"—they're the skills and roles recruiters actually search for.

The Framework That Actually Works

After analyzing hundreds of successful job transitions on LinkedIn, I've found a pattern in the headlines that work:

[Expertise/Value Proposition] | [Target Role or Industry] | [Soft Availability Signal]

The key is the order. Lead with what you're good at. Follow with context. End with a gentle signal that you're open.

Let me break down each component:

Part 1: Expertise/Value Proposition

This should answer: "What do you do better than most people?"

Bad: "Marketing professional with 10 years experience" Good: "B2B demand gen that actually drives pipeline, not just MQLs"

Bad: "Software engineer" Good: "I make React apps fast—really fast"

Bad: "Experienced sales professional" Good: "Enterprise deals from first call to closed-won"

Notice the difference? The "bad" examples describe a category. The "good" examples describe a capability. One makes you one of thousands. The other makes you memorable.

Part 2: Target Role or Industry

This is where you help recruiters self-select. You're not for everyone, and that's the point.

Include:

  • The type of role you want (if it's different from what you've done)
  • The industry or company stage you're targeting
  • Any relevant specialization

Examples:

  • "...for B2B SaaS companies"
  • "...focused on early-stage startups"
  • "...in fintech and payments"
  • "...moving into product management"

Part 3: The Soft Availability Signal

This is where most people get it wrong. They either hide their availability entirely or broadcast it too loudly.

The phrases that work:

  • "Open to the right opportunity"
  • "Exploring what's next"
  • "Considering new challenges"
  • "Selectively exploring"

The phrases that don't:

  • "ACTIVELY SEEKING"
  • "Available immediately"
  • "Looking for work"
  • "Need new role"

The difference is subtle but significant. The first set implies choice. The second implies desperation.

Real Examples With Analysis

Let me show you some before-and-after transformations with real (anonymized) examples:

Example 1: The Laid-Off Engineer

Before: "Software Engineer | Laid off from Meta | Looking for new opportunities"

What's wrong: Leads with a negative (laid off), focuses on their need, doesn't communicate any specific value.

After: "Full-stack engineer who ships fast without breaking things | React, Node, Postgres | Exploring what's next after 4 years building at scale"

Why it works: Leads with a value proposition (ships fast, doesn't break things), includes searchable skills, frames the layoff as a transition from impressive experience rather than a loss.

Example 2: The Career Changer

Before: "Former teacher seeking to transition into corporate training"

What's wrong: Leads with "former" (negative framing), uses "seeking" (needy), doesn't explain why they'd be good at the new role.

After: "Made learning click for 500+ students | Now bringing instructional design to L&D teams | Career transition in progress"

Why it works: Leads with proven results, explains the transferable skill, acknowledges the transition honestly but confidently.

Example 3: The Executive

Before: "VP Marketing | 15 years experience | Open to CMO opportunities"

What's wrong: Generic, could be anyone. "15 years experience" doesn't differentiate.

After: "Scaled three startups from Series A to acquisition | B2B GTM that actually works | Considering my next zero-to-one"

Why it works: Specific accomplishments, demonstrates pattern of success, frames job search as being selective about the right opportunity.

Example 4: The Recent Graduate

Before: "Recent CS graduate looking for entry-level software engineering role"

What's wrong: Focuses entirely on what they want, not what they offer. "Recent graduate" and "entry-level" can feel apologetic.

After: "Built 3 apps used by 10K+ users during college | Python, React, curious about everything | Ready to learn fast at a company that ships"

Why it works: Shows initiative (built real things), includes skills, demonstrates attitude (curious, ready to learn), signals they want to be somewhere that moves fast.

The "Open to Work" Badge: Yes or No?

LinkedIn's green "Open to Work" photo frame is controversial. Some people swear by it. Others think it looks desperate.

Here's my take after seeing the data:

Use it if:

  • You're actively applying and want maximum visibility
  • You're in a field where talent is scarce (engineering, data science, certain trades)
  • You're comfortable with your current employer knowing you're looking
  • You're unemployed and speed matters

Skip it if:

  • You're employed and don't want your company to know
  • You're in a highly competitive field where appearing "too available" hurts you
  • You're targeting senior roles where you want to seem selectively recruited

The middle ground: LinkedIn has a "visible only to recruiters" option for the Open to Work feature. This keeps the badge off your photo but still signals to recruiters that you're available. For most people, this is the right choice.

Specific Situations and What to Do

You Were Just Laid Off

This is emotionally hard, but don't let the emotion drive your headline.

The temptation is to explain: "Laid off due to restructuring" or "Part of the 10% reduction." Resist it. You don't owe anyone an explanation in your headline, and it centers the narrative on something negative.

Instead, frame it as a transition:

  • "Building my next chapter after 5 years scaling [Company]'s growth team"
  • "Wrapping up an incredible run at [Company] | Exploring B2B marketing leadership roles"

Notice how these acknowledge the change without dwelling on it. They focus on what comes next, not what happened.

You're Employed But Looking

Discretion matters here. You probably can't put "Open to opportunities" without risking your current role.

Options:

  1. The subtle signal: Include target keywords that suggest interest without explicit availability. "Product Manager | Always learning | B2B SaaS" doesn't say you're looking, but recruiters reading between the lines will reach out.

  2. The direct approach: Some people are open with their employers about exploring options. If that's you, be direct: "Product Manager at CurrentCo | Exploring what's next"

  3. The private approach: Keep your headline focused on expertise only. Use LinkedIn's private "Open to Work" recruiter signal. Let your networking do the rest.

You're Changing Careers

Career changers face a unique challenge: you need to be found for roles you've never held.

The solution is to lead with transferable skills and frame the transition confidently:

"10 years making operations run smoothly | Now channeling that into project management | PMP in progress"

"Sales engineer who can actually explain the tech | Moving into product marketing | Love the intersection of technical and commercial"

The key is connecting your past to your future explicitly. Don't make recruiters guess why a teacher would be good at corporate training. Spell it out.

You've Been Unemployed for a While

Gaps get harder the longer they go. Your headline needs to work extra hard.

Focus on what you've been doing, even if it's not a traditional job:

  • "Took time to care for family—now ready to bring fresh energy to data engineering"
  • "Spent a year building side projects and sharpening skills | React, TypeScript, ready to ship"
  • "Consulting independently while searching for the right full-time product role"

The message should be: I wasn't idle, I was intentional. And now I'm ready.

The Technical Details That Matter

Beyond the messaging, a few practical considerations:

Character Count

LinkedIn gives you 220 characters. Use most of them—longer headlines have more keywords and more opportunity to differentiate. But don't pad with filler.

What Shows Where

Your full headline appears on your profile. But in search results, comments, and connection requests, only the first 60-80 characters show.

This means: front-load the important stuff. If your headline is "Senior Financial Analyst at BigCorp | FP&A specialist | Open to opportunities," most people will only see "Senior Financial Analyst at BigCorp"—the least interesting part.

Better: "FP&A that boards actually understand | Sr. Financial Analyst | Exploring next chapter"

Recruiters search by:

  • Job titles: "Product Manager," "Software Engineer," "Account Executive"
  • Skills: "Python," "Salesforce," "Financial Modeling"
  • Industries: "SaaS," "Healthcare," "Fintech"
  • Levels: "Senior," "Director," "VP"

Make sure your target titles and core skills appear somewhere in your headline. You can be creative with the framing, but the keywords need to be there.

How to Test Your Headline

Once you've written your headline, test it:

  1. Read it out loud. Does it sound like something a confident professional would say? Or does it sound anxious?

  2. Show it to someone in your target role or industry. Ask: "Would you want to talk to this person?" The answer should be yes.

  3. Search for yourself. Go incognito, search for your skills on LinkedIn, and see if you appear. If not, your keywords might be wrong.

  4. Track the metrics. LinkedIn shows profile views. After changing your headline, watch for changes over 2-3 weeks.

Putting It All Together

The best job-seeker headline tells a story in 220 characters. It says: "I'm really good at this specific thing. I've done it in this context. And I'm thoughtfully exploring what's next."

It doesn't beg. It doesn't apologize. It doesn't explain more than necessary.

It projects confidence even in uncertainty. And it makes recruiters think: "I should talk to this person before someone else does."

Your headline is working for you 24/7. Make it work hard.


Create Your Headline

If you're stuck, our free LinkedIn headline generator can help you get started. Enter your experience and target role, and it will generate options you can customize.

The tool is designed to create headlines that lead with value, include the right keywords, and signal availability without desperation.

But remember: the best headlines come from understanding your own unique value. The generator gives you a starting point. Your job is to make it authentically you.

Try the headline generator →

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