What Should Financial Advisors Post on LinkedIn? 20 Compliant Ideas
A practical list of 20 LinkedIn post ideas for financial advisors that build trust and stay compliant.

Shanjai Raj
Founder at Postking

Question from r/personalfinance
"What can advisors post on LinkedIn without sounding salesy or violating compliance?"
If you focus on education and process, you can post consistently without compliance risk.
Full strategy here: LinkedIn for Financial Advisors.
20 compliant post ideas
- "Three questions to ask before rolling over a 401(k)"
- "Risk tolerance vs. risk capacity (simple explanation)"
- "Why I prioritize planning before product selection"
- "How to think about taxes in retirement"
- "A checklist for year-end financial reviews"
- "What to consider before selling a business"
- "How to plan for a sudden liquidity event"
- "The biggest mistake I see with stock compensation"
- "A framework for deciding when to refinance"
- "Why diversification still matters"
- "What a financial plan actually includes"
- "How to evaluate your insurance coverage"
- "Behavioral mistakes investors make under stress"
- "The role of cash in a long-term plan"
- "Planning for college costs: what to consider"
- "Questions to ask before hiring an advisor"
- "The difference between saving and investing"
- "What I learned helping clients during volatility"
- "How I help clients align money with values"
- "My process for reviewing a portfolio"
Simple weekly cadence
- Monday: Education
- Wednesday: Process
- Friday: Behavioral insight
Use LinkedIn Post Ideas for more prompts.
If you want the full system, read LinkedIn for Financial Advisors.
How to turn ideas into posts
Pick one idea and use this structure:
- Hook: short observation
- Principle: what you believe
- Checklist: steps or questions
- CTA: invite a conversation
Mini templates
Template 1: Principle "Most people think [myth]. In practice, [truth]."
Template 2: Checklist "Before [decision], ask these 5 questions."
Template 3: Tradeoff "Every [decision] is a tradeoff between [A] and [B]. Here is how I explain it."
Weekly cadence
- Monday: Education
- Wednesday: Process
- Friday: Behavioral insight
Common mistakes
- Writing like a brochure
- Talking about products first
- Ignoring compliance rules
- Posting inconsistently
Tools to speed things up
If you want the full playbook, read LinkedIn for Financial Advisors.
7-day starter plan
Day 1: Post a principle Day 2: Comment on 5 posts Day 3: Post a checklist Day 4: Send 3 connection requests to CPAs Day 5: Post a tradeoff insight Day 6: Ask for a recommendation Day 7: Review and repeat
If you only post 3 things
- Planning principles
- Client decision checklists
- Behavioral finance lessons
Want more? LinkedIn for Financial Advisors.
Consistency beats volume.
Use LinkedIn Post Formatter to keep posts clean.
Start with one post per week and scale.
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Written by
Shanjai Raj
Founder at Postking
Building tools to help professionals grow on LinkedIn. Passionate about content strategy and personal branding.
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